Fresh-Cut Fruit And Vegetables
Fresh-cut fruit and vegetables are those fresh vegetables and fruit that, after harvesting, are subjected to minimal technological processes aimed at ensuring their hygienic safety and enhancement, following good processing practices. These treatments are mainly based on the maintenance of the cold chain, which must in fact be a constant that accompanies the fruit and vegetable product in all its phases, from post-harvest to consumption. Therefore, Fresh-cut fruit and vegetables are defined as fruits, vegetables and, in general, fresh vegetables, with a high service content, packaged and ready for consumption.
The Fresh-cut products combines genuineness and aspects of ease consumption and thus provides a food that well responds to the main trends of food consumption: towards packaged and ready-to-use foods, suitable for the family model and the presence of women's work outside the home, with a high natural content and health requirements (healthy). Among the advantages of buying fresh-cut products, time saving is one of the fundamental aspects, but also important are the low caloric content, the richness of fibers and mineral salts, antioxidant properties, voluminousness and practicality.
The Ready-tp-eat category has entered the everyday life of 80% of Italian families.
Buyers - 19.9 million
Volumes - 108.7 million kg
Turnover - EUR 728.3 million