Comparative Claims for bakery products
Unione Italiana Food
The guiding criterion for the choice of market segmentation for comparative claims was «consumer friendly»:
avoiding systems that are too segmented, complex and difficult to manage.
In view of the above principles, the breakdown of bakery products can be summarised in the following 7 groups, each of which shares homogeneity of raw materials, processes and consumption opportunities:
- Filled and / or coated biscuits
- Puff pastry Merendine
Within each category it is possible to check the list of the best-selling products in the appropriate tables, of their producers and the relative content of the individual nutrient covered by the claims with eventually the average market value of the main nutrients to which all players will be able to refer for a proper comparison.