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Chips and Snacks

Crisps were invented over 160 years ago and have long been one of the most popular savoury snacks in the world. The classic crisp recipe has changed little over the decades, and although the process is now automated and on a much larger scale, crisps are still mostly made with fresh potatoes, sliced and fried in vegetable oils. It is well-known that crisps were first produced in 1853 by an American Indian chef, George Crum, who worked at the elegant Moon’s Lake House hotel in Saratoga Springs, New York. Railroad tycoon Cornelius Vanderbilt, who was an extremely demanding customer, complained that his French fries had not been cut thinly enough and kept on sending them back to the kitchen. Upset that someone was criticising his cooking, Crum cut a new portion of wafer-thin potatoes, fried them in hot oil and then salted them.

SAVOURY SNACKS CAN BE PART OF A BALANCED DIET

Companies are committed to promoting a balanced diet, also through a large variety of different products and by improving the taste and nutritional quality of their products. This is done through the reformulation of standard products and innovation to provide products with an increasing better nutritional composition. Companies provide consumers with nutritional information to help them make informed choices. They also promote healthy diets and lifestyles, for example by participating in and funding sports initiatives, educational programs and physical activity.

In numbers

In 2020 the continuous growth has rewarded indulgence products as a component of a satisfying and tasty diet. The market of savory chips and snacks, which in the year mentioned had seen an overall increase of 9.7% in volume compared to + 10.6% in value der